Zero Co is changing the way we clean our homes and our bodies. In 2020, they came to us to boost their brand presence, and solidify their place in the market. They had an idea, The Great Australian Plastic Purge, it was our job to bring this to life and build a campaign around the messaging.
The result was a brand campaign filled with playful imagery and engaging messaging that deals with a serious subject (waste) in a positive way.
Zero Co is un-trashing the planet. They've created everyday household products and subtracted the recurring waste by making them re-fillable. And, they're cleaning up the plastic junk from our oceans while they’re at it.