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The Natural NZ Honey team set out to entirely refresh the Foothills brand strategy & style. Their aim was to refine their brand voice and move the label forward into a much more youthful, quirky and unique position.
The primary focus of the re-brand was their labels, but before the hours of drawings and endless colour adjustments, we had to reimagine the logo with an equally playful and approachable presence.
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Bright colour and playful illustrations on newly sourced glass jars was the focus and the result is a honey label that stands out against competition on the shelf.
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